Have you, your business or your organisation considered
the value of marketing in Welsh?
Major brands such as Adidas, Budweiser and Carlsberg understood the benefits during this year’s EURO 2016 tournament:
So what are the benefits?
Only a handful of people over 16 speak the language, right?
Let’s look at the numbers. You want your marketing to have an impact with your customers, people who are likely to want to use or pay for your services. Within Wales there are 400,000 Welsh speakers over the age of sixteen, add to that number an estimated 100,000+ Welsh speakers who reside in England. That’s half a million of a potentially highly engaged audience. But Welsh language marketing has an impact beyond those who speak the language. Consider the number of non-Welsh speakers who have put their children through Welsh medium education, and those who may have no direct tie to the language but appreciate that it’s a positive piece of the makeup of Wales and Britain as a whole. A recent survey found that 85% of the Welsh population thought the Welsh language was something to be proud of: that’s 2,100,000 people over the age of 16 in Wales alone.
The Welsh language Twitter hour “Yr Awr Gymraeg” (The Welsh Hour) regularly trends throughout wales and the UK between 8 and 9pm each Wednesday, and tweets using the #yagym hashtag used during the hour achieve over 3,000,000 potential timeline deliveries to over 800,000 Twitter accounts.
So when your Welsh language marketing message goes out, you’re creating a positive impression that will make you stand out amongst your competitors……
So what can we do to help you? Awr Cymru offers a full range of services that can help you and your company develop the Welsh language as part of your long term marketing strategy. We can help you develop a Welsh language marketing strategy, create and manage Welsh language content for your social media feeds and digital platforms. We look at the challenges that face you and come up with cost effective solutions that can lead to an increased ROI.
What’s to lose? Please get in touch via the form below.